Geronimo wins GlaxoSmithKline work
Press Release
Geronimo wins GlaxoSmithKline work
Following a pitch, the Consumer Healthcare business of pharmaceutical giant GlaxoSmithKline has appointed integrated marketing agency Geronimo to help establish Imigran Recovery, a unique over-the-counter migraine relief product, as an empathetic migraine expert.
Geronimo has created and launched a new website imigranrecovery.co.uk to encourage trial, loyalty and word of mouth amongst consumers, which will also act as a platform for an ongoing eCRM campaign. The site launched this week, and is full of useful information and tools for migraine sufferers, as well as being fully integrated with PR and POS activity.
Speaking about the appointment, Group Account Director at Geronimo, Sara Evans said:
“This is the latest in a long line of recent wins for Geronimo. Taking our place on the GlaxoSmithKline Consumer Healthcare roster is testament to our growing integrated digital capabilities and we look forward to developing our relationship with them further”.
Jacqui Szlachetko of GlaxoSmithKline Consumer Healthcare added:
“Geronimo understood our need to engage consumers with the Imigran Recovery brand, but also recognised the importance of ROI and accountability. Their knowledge and experience of the digital sphere and our target audience gives us confidence in achieving our objectives”.
Geronimo wins ING Direct following competitive five way pitch
Following a five way pitch handled by AAR, integrated marketing agency Geronimo has been appointed by leading savings bank ING Direct to drive customer engagement.
Geronimo will be responsible for creating an on and offline communications strategy in order to increase funds flow, cross sell penetration and improve customer satisfaction with the aim of improving the customer journey and integrating communications with ING Direct’s successful ‘Feels Good’ campaign.
Geronimo will work across all media channels, specifically DM and digital and the first integrated campaign will launch early next year.
Speaking about the appointment, Managing Director at Geronimo, Andy Snuggs said:
“We’re delighted to be working with such a great brand as ING Direct. We’re looking forward to the challenges of 2009 and building a customer programme that continues to build the business and improve customer engagement.”
Jenny Cooper, Head of Customer Marketing at ING Direct added:
“Geronimo clearly demonstrated an understanding of our brand, customers and market. We needed an agency which leads with strategic thinking, experience and creativity and we are confident we’ve found the right partner to elevate our customer communications and redefine our campaign integration”.
BBC
Last month, after a three way pitch, the BBC appointed us to develop a loyalty campaign aimed at increasing subscriptions of their children’s magazine titles. We’re looking forward to some great CBeebies bedtime reading!
Check out some of the latest coverage
Promotions and Incentives 11 Mar 08
Geronimo win Radox!
After a 3-way pitch for the business, Radox have chosen Geronimo for some fresh thinking.
Geronimo created a campaign in which Radox can create frequent dialogue with its customers in order to build customer loyalty. The campaign strategy will be executed through an integrated online and offline programme including on-pack promotion, in-store and retailer support, events and website development.
“Radox is a fantastic brand to be working with and they have got great ambitions for its future growth. We’re really pleased that they want us to be part of the team”. Claire Fox, Group Account Director at Geronimo
“We were impressed by Geronimo’s fresh thinking to take up the challenges and opportunities we want to develop ar Radox. We are really looking forward to working with them”. Julie Baker, Marketing Director at Radox
We’ve been hired by Motability…
Government scheme Motability has hired Geronimo to create its first national drive, as it seeks to build awareness of the financial assistance it gives to disabled people wanting to gain access to a motor vehicle.The campaign, comprising direct-response press, outdoor, radio and online advertising, as well as dealership programmes, is scheduled to begin in April. We’ll also be handling an online search project for the scheme. The direct marketing activity will complement Motability’s existing customer magazine, Lifestyle. Published by The Big Agency, the title is distributed to members each quarter. Set up in 1977, Motability is now responsible for the purchase of 5% of all cars, scooters and powered wheelchairs in the UK through its partner network of nearly 4000 dealers. As well as raising finance to provide aid for members, the scheme administers the Government Specialised Vehicle Fund for drivers and passengers who need to travel with their wheelchairs. According to Motability, only about 450,000 out of a potential 1.8m homes are registered for the scheme in the UK. The charity estimates that 2m households will be eligible for the scheme by 2010, and is keen to increase its membership. Thirty three car manufacturers are currently signed up to the Motability scheme, the most recent to join being Mini late last year and Audi earlier this month. There are now more than 4000 car models available through the initiative.