Direct Line landlord insurance ad
Our new TV spot for Direct Line Landlord Insurance, featuring Sarah Beeny is on air from today.
Our research showed many ‘accidental landlords’ do not have the right cover – indeed, they don’t even know that specialist landlord insurance exists; they just keep their ‘normal’ home policy going.
Normal home insurance doesn’t cut the mustard because, quite simply, your insurance is invalid once you have tenants in the property.
So if you try and claim and you’re not properly covered, you could end up faffing around for weeks on end to get it sorted AND paying for it yourself. Not a lot of point in those premiums you’ve been paying eh?
There was a clear education job to be done: you really do need proper landlord cover and it really isn’t any more expensive than your home policy - and we selected TV as the most appropriate medium to communicate this wider message.
We chose Sarah Beeny as the spokesperson because she has the credibility to add weight to this important message.
Home insurance web sites scrutinised after floods
by Alicia Buller Revolution UK
LONDON - More people are going online to insure their homes than ever before and the figure jumped sharply after the recent floods.
However, new research has found that many web sites are not providing the information or service that customers need.
The independent study, by customer experience benchmarking firm, Global Reviews, measured consumers’ experience on 21 home insurance websites.
The sites were assessed against over 500 different criteria, including the quality of the information provided, the level of customer support, ease of application, information available to prospective customers and access to claim information.
Direct Line appoints Geronimo
After a 3-way pitch against Craik Jones Watson Mitchell Voelkel, Archibald Ingall Strelton and Carlson Marketing, Direct Line awarded us their £6m direct marketing account to Geronimo.
We’ll be working with M&C Saatchi and MediaCom to further develop the insurer’s “A Good Deal Better” concept, which we helped develop and launch at the start of this year.
Direct Line is the UK’s largest private motor insurer and was the first telephone-based insurance firm to be launched in the UK.