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	<title>Geronimo News</title>
	<link>http://news.geronimo.co.uk</link>
	<description>Geronimo - London integrated marketing agency</description>
	<lastBuildDate>Tue, 16 Dec 2008 16:31:42 +0000</lastBuildDate>
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		<title>Hansel and Gretel and true word of mouth</title>
		<description><![CDATA[I went to see Hansel and Gretel the opera (yes it does exist!) last week and what an experience!
The sets were amazing – contemporary, hyper-perspective, using projections and lighting to transform the simplest of boxes into an inviting forest, an imposing nightmare or angelic vision. The songs were surprisingly familiar (although I’m not sure where [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/12/16/hansel-and-gretel-and-true-word-of-mouth/</link>
			</item>
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		<title>Geronimo wins GlaxoSmithKline work</title>
		<description><![CDATA[Press Release
Geronimo wins GlaxoSmithKline work
Following a pitch, the Consumer Healthcare business of pharmaceutical giant GlaxoSmithKline has appointed integrated marketing agency Geronimo to help establish Imigran Recovery, a unique over-the-counter migraine relief product, as an empathetic migraine expert.
Geronimo has created and launched a new website imigranrecovery.co.uk to encourage trial, loyalty and word of mouth amongst consumers, [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/12/09/geronimo-wins-glaxosmithkline-work/</link>
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		<title>Geronimo wins ING Direct following competitive five way pitch</title>
		<description><![CDATA[Following a five way pitch handled by AAR, integrated marketing agency Geronimo has been appointed by leading savings bank ING Direct to drive customer engagement.
Geronimo will be responsible for creating an on and offline communications strategy in order to increase funds flow, cross sell penetration and improve customer satisfaction with the aim of improving the [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/11/11/geronimo-wins-ing-direct-following-competitive-five-way-pitch/</link>
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		<title>To blog or not to blog?</title>
		<description><![CDATA[First off, blogging is not about technology or even about publishing.
It is, however, about connection and conversation.
Relationships are built between people and brands are products of conversation - just because your company doesn&#8217;t blog doesn’t necessarily mean your brand is not present in the blogosphere , it just means you don&#8217;t control the voice.
Branding is [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/29/to-blog-or-not-to-blog/</link>
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		<title>Becky in Brand Republic</title>
		<description><![CDATA[Becky has had an opinion piece featured on Brand Republic this week.
She discusses techniques brands use to reach a female audience.
Here&#8217;s an excerpt:
&#8216;Everyone understands that a key driver for women throughout all aspects of their life is talk &#8212; talking to friends about feelings, to colleagues and clients about projects and aspirations, with suppliers about [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/28/becky-in-brand-republic/</link>
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		<title>Jonathan Barnbrook at Typographic Circle</title>
		<description><![CDATA[
Jonathan Barnbrook; Typographic Circle, JWT, Knightsbridge - 23/10/08
Last night we went to hear a talk for the Typographic Circle by British graphic designer and typographer Jonathan Barnbrook, which took place at the offices of JWT in salubrious Knightsbridge. As you may or may not know, Barnbrook has designed several fonts, usually giving them provocative, &#8216;playful&#8217; [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/24/jonathan-barnbrook-at-typographic-circle/</link>
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		<title>are &#8216;rewards&#8217; the new &#8216;free&#8217;?</title>
		<description><![CDATA[I must admit this slipped past my radar until recently.
Nectar, the UK supermarket loyalty card sceme, now gives you music &#8216;free&#8217; as rewards.
Like perks as the new &#8216;free&#8217;&#8230;or what trendwatching call perkonomics.
&#8216;A new breed of perks and privileges, added to brands&#8217; regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/19/are-rewards-the-new-free/</link>
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		<title>if it&#8217;s good enough for No. 10&#8230;</title>
		<description><![CDATA[Reuters hosted a speech on the economy by Gordon Brown this week and opened up the event to the new web with the help of two prominent uk social media types Documentally and Sizemore.
The event video was streamed live to the web using a mobile phone using qik while the the commentary ran alongside on [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/15/if-its-good-enough-for-no-10/</link>
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		<title>Women in Marketing</title>
		<description><![CDATA[There does seem to be a renewed interest in ‘The role of women’ in the industry currently; who is where? how long have they been there? are they getting as good a deal as the chaps in the same position? (unfortunately a recent UK survey still said a resounding ‘No’ with a 22 percent difference [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/10/women-in-marketing/</link>
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		<title>Flash on the beach - Day 3</title>
		<description><![CDATA[
Ok to complete the set here is a review of all the stuff I saw on Wednesday and the final session on Tuesday.
Tuesday 8pm
Rober Hodgin
This is a bit of a strange one for Flash on the Beach as he hasn’t used Flash for quite some time and now mostly uses an open source compiler called [...]]]></description>
		<link>http://news.geronimo.co.uk/2008/10/06/flash-on-the-beach-day-3/</link>
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