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	<title>Geronimo News</title>
	<link>http://news.geronimo.co.uk</link>
	<description>Geronimo - London integrated marketing agency</description>
	<lastBuildDate>Wed, 23 Dec 2009 10:12:29 +0000</lastBuildDate>
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		<title>A happy ending to the year</title>
		<description><![CDATA[
It might be very chilly outside, but at Geronimo we’re all warm and fuzzy on the inside after ending the year on a high.
December saw us pop an award on the festive mantelpiece for ‘Most Effective Direct Marketing Campaign’ from The Financial Services Forum for Direct Line. Plus a commendation for ‘Most Effective Integrated Campaign’ [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/12/23/a-happy-ending-to-the-year/</link>
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		<title>SMiB Conference London October 23rd</title>
		<description><![CDATA[Geronimo&#8217;s Head of interactive, Eaon Pritchard will be doing a turn at the Social Media in Business Conference in London on October 23rd.
The theme is &#8216;conversations matter&#8217;, Eaon will be doing something on consumer empowerment and engagement . How the digital revolution has changed the way purchase decisions are made and why understanding this matters [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/10/21/smib-conference-london-october-23rd/</link>
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		<title>Geronimo knows what matters on a hot day!</title>
		<description><![CDATA[
Geronimo focus on what matters most to their clients and their customers. And what mattered yesterday when the temperature finally soared to the late 20c’s, was a deliciously cool ice cream!
The Geronimo ‘do you scream for ice cream?’ van was despatched quick smart to their clients, taking advantage of our last really hot summer’s day.
Speaking [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/08/24/geronimo-knows-what-matters-on-a-hot-day/</link>
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		<title>women on the web</title>
		<description><![CDATA[
In 1995 only 5% of internet users were women.
It’s easy to understand why there weren’t many female adopters in the early days of the web. It was just a massive store of information, in effect a huge library so why would we bother? Whilst men may (in a pub-quiz, top-five loving, Nick Hornby sty-le) enjoy [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/07/31/women-on-the-web/</link>
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		<title>Scott Cooper joins the Geronimo planning team.</title>
		<description><![CDATA[
Geronimo has recruited Scott Cooper, a Senior Planner to further strengthen our planning department. Scott joins us from Archibald Ingall Stretton, where he was the lead planner on O2 Business and Corporate accounts.
Scott has also worked client side with Amex. His financial credentials will support existing clients, and extensive B2B experience help drive our continued [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/05/12/scott-cooper-joins-the-geronimo-planning-team/</link>
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		<title>no fun for swiftcover</title>
		<description><![CDATA[
Interested to read that the ASA have given the Metallic K.O. to Swiftcover&#8217;s &#8216;Get a life&#8217; car insurance ads featuring godfather of punk, Iggy Pop. 
Whoever The Idiot was that said Blah Blah Blah to the clause in the insurers policies that stated driver cover was NOT available to drivers in the entertainment business was [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/05/01/no-fun-for-swiftcover/</link>
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		<title>Jan van Toorn - D&#038;AD President&#8217;s Lectures series 2009</title>
		<description><![CDATA[
Jan van Toorn - D&#038;AD President&#8217;s Lectures series 2009
Thursday 19th March, Mermaid Theatre, Puddle Dock, London EC4V 3DB
For this D&#038;AD President&#8217;s Lecture, influential Dutch graphic designer Jan van Toorn reviewed his career, an overview spanning from the 1960s through to his current activities and ideas.
Jan van Toorn has been a graphic and exhibition designer since [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/03/31/jan-van-toorn-dad-presidents-lectures-series-2009/</link>
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		<title>Think Tank 2 in a row, as Sam scoops February post of the month</title>
		<description><![CDATA[
Two in a row for Geronimo as our digital strategist, Sam Ismail, is this months Think Tank post of the month winner.
Sam&#8217;s article Wrong Questions featured on his  blog International Smoothie.
Think Tank is a regular feature on Only Dead Fish, the blog authored by Neil Perkin, the Director of Marketing &#38; Strategy for the [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/03/19/think-tank-2-in-a-row-as-sam-scoops-february-post-of-the-month/</link>
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		<title>Eaon wins Think Tank post of the month for January</title>
		<description><![CDATA[
Geronimo&#8217;s Head of Digital, Eaon, is this months Think Tank post of the month winner.
Think Tank is a regular feature on Only Dead Fish, the blog authored by Neil Perkin, the Director of Marketing &#038; Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites.
Eaon&#8217;s article [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/02/13/eaon-wins-think-tank-post-of-the-month-for-january/</link>
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		<title>Go Home Productions does Nike &#8216;Ignite&#8217;</title>
		<description><![CDATA[
The audio/mix for this new W&#038;K Nike football spot was created by friend of Geronimo, Mark Vidler aka Go Home Productions. 
The spot, featuring Arsenal v Man United, was first aired in Japan the other day during the Australia v Japan world cup qualifier.
Mark is a big Arsenal fan and has cleverly multi tracked himself [...]]]></description>
		<link>http://news.geronimo.co.uk/2009/02/13/go-home-productions-does-nike-ignite/</link>
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