Geronimo appoints new Creative Director
Geronimo has appointed Jason Andrews as its new Creative Director. Andrews will oversee Geronimo’s creative delivery, and his extensive digital expertise will continue to strengthen Geronimo’s integrated offering.
Andrews joins the agency from emortal, a business leading the next wave of web-enabled, socially-connected, consumer applications. In Dec 2009 the company was awarded ‘Company to Watch 2010’, by the prestigious US Eastern Technology Council.
Andrews’s role as Chief Creative Officer oversaw all product development, directing a team of US creative’s and marcomms strategists both on- and off-line to develop the next generation of social networking platforms.
Prior to emortal Andrews co-founded his own agency – Personal. With an enviable client list including Nike, BMW, 3 Mobile and COI, the agency won over 30 industry awards. He has also worked at Agency Republic, FCB Sydney, Banks Hoggins O’Shea and Proximity London.
Andy Snuggs, Managing Director of Geronimo, said:
“Jason is top of his game and we’re thrilled to have him on board to further enrich our creative product. With Jason’s expertise in integration and immense knowledge of everything digital, it’s going to be an exciting year for ourselves and our clients”.
The appointment comes on the back of Geronimo’s commitment to continued investment in creative and digital. Geronimo recently launched G-tech, a creative digital production agency. G-tech aims to help clients with technology management. It works by utilising a partner network to deliver a variety of digital functions, in a fast and cost effective way, allowing the clients to reduce their tech management and focus on core business.
Geronimo launches new Grant’s Whisky website
Geronimo has launched a new website for Grant’s Whisky. The ‘members club’ styled site focuses on whisky drinker’s passions of gardening, music – and of course whisky. The ongoing activity aims to build a deeper relationship and create conversations amongst consumers, driving brand engagement in a market focussed on price.
The ‘After Hours Club’ website features a ‘Music Room’ where consumers can win an exclusive concert with pianist Murray McLachlan, view profiles of musicians such as Jonathan Ansell plus enter quizzes and much more.
On the website’s ‘Garden Terrace’ you can meet Grant’s gardening expert, TV presenter Chris Beardshaw who’ll be providing gardening tips and a chance to win tickets to BBC Gardener’s World Live.
And at the ‘Whisky Bar’ you can meet Grant’s Master Blender, Brian Kinsman, and win an After Hours personalised tasting experience.
The site’s Ambassadors will be providing regular and seasonal updates to keep content fresh. Consumers will also be contributing blog content with recommendations and comments on relevant events they’ve enjoyed.
Speaking about the activity, Managing Director at Geronimo, Andy Snuggs said:
“In a market so focussed on price, it was important to understand what really matters to Grant’s consumers, and do things differently to get them interacting. The website really taps into their passions and interests outside of whisky, and provides relevant content to engage with them”.
This is the first campaign that Geronimo has launched for Grant’s following a three way pitch win. Geronimo was appointed last year to develop its digital and CRM strategy in the UK. The campaign will integrate across various channels and includes a segmented ongoing contact programme.
A happy ending to the year
It might be very chilly outside, but at Geronimo we’re all warm and fuzzy on the inside after ending the year on a high.
December saw us pop an award on the festive mantelpiece for ‘Most Effective Direct Marketing Campaign’ from The Financial Services Forum for Direct Line. Plus a commendation for ‘Most Effective Integrated Campaign’ too.
And we’ve had some great results in a tricky year. For Direct Line motor we’ve broken all quotes and sales targets – vroom, vroom!
Here’s what our client said:
‘Geronimo came to us with a fresh, new strategy to tackle the challenges we faced in 2009. It changed our marketing approach over night and has been absolutely key to this year’s incredible success. It’s now an integral part of our marketing planning and together with the Geronimo team we’re set to take it even further in 2010′.
Kerry Chivers, Marketing Director at Direct Line
What matters to us at Geronimo is having happy clients and a happy ending to 2009.
Happy Christmas from Team Geronimo
Geronimo knows what matters on a hot day!
Geronimo focus on what matters most to their clients and their customers. And what mattered yesterday when the temperature finally soared to the late 20c’s, was a deliciously cool ice cream!
The Geronimo ‘do you scream for ice cream?’ van was despatched quick smart to their clients, taking advantage of our last really hot summer’s day.
Speaking about the activity, Marketing Manager, Rachel Dyer said: “At Geronimo we’re always encouraging our clients to surprise and delight their customers, to engender a personal connection and brand loyalty. With a not so great summer behind us, we decided to make the most of what’s left and surprise and delight our clients. And the ice creams went down very well indeed!”
Scott Cooper joins the Geronimo planning team.
Geronimo has recruited Scott Cooper, a Senior Planner to further strengthen our planning department. Scott joins us from Archibald Ingall Stretton, where he was the lead planner on O2 Business and Corporate accounts.
Scott has also worked client side with Amex. His financial credentials will support existing clients, and extensive B2B experience help drive our continued growth in this area, our B2B client list includes Direct Line for Business and SEAT Fleet.
Scott will work with Chris Dickens, our Head of Strategy, to deliver strategic planning across all of our clients, supporting their value creation proposition to clients and their customers.
Managing Director Andy Snuggs said:
“In this tough climate you need to invest in order to grow. We’re working with our clients differently to create value for them and their customers, and great strategic planning is at the core of this. Scott’s CV speaks for itself and with his finance and B2B experience he’ll fit right in at Geronimo.”
Scott added:
“Geronimo impressed me as an agency that seeks to genuinely understand the big picture before designing the creative response. Working in this way allows them to add real value and make a big difference to clients and consumers alike.”