A happy ending to the year
It might be very chilly outside, but at Geronimo we’re all warm and fuzzy on the inside after ending the year on a high.
December saw us pop an award on the festive mantelpiece for ‘Most Effective Direct Marketing Campaign’ from The Financial Services Forum for Direct Line. Plus a commendation for ‘Most Effective Integrated Campaign’ too.
And we’ve had some great results in a tricky year. For Direct Line motor we’ve broken all quotes and sales targets – vroom, vroom!
Here’s what our client said:
‘Geronimo came to us with a fresh, new strategy to tackle the challenges we faced in 2009. It changed our marketing approach over night and has been absolutely key to this year’s incredible success. It’s now an integral part of our marketing planning and together with the Geronimo team we’re set to take it even further in 2010′.
Kerry Chivers, Marketing Director at Direct Line
What matters to us at Geronimo is having happy clients and a happy ending to 2009.
Happy Christmas from Team Geronimo
Geronimo knows what matters on a hot day!
Geronimo focus on what matters most to their clients and their customers. And what mattered yesterday when the temperature finally soared to the late 20c’s, was a deliciously cool ice cream!
The Geronimo ‘do you scream for ice cream?’ van was despatched quick smart to their clients, taking advantage of our last really hot summer’s day.
Speaking about the activity, Marketing Manager, Rachel Dyer said: “At Geronimo we’re always encouraging our clients to surprise and delight their customers, to engender a personal connection and brand loyalty. With a not so great summer behind us, we decided to make the most of what’s left and surprise and delight our clients. And the ice creams went down very well indeed!”
Scott Cooper joins the Geronimo planning team.
Geronimo has recruited Scott Cooper, a Senior Planner to further strengthen our planning department. Scott joins us from Archibald Ingall Stretton, where he was the lead planner on O2 Business and Corporate accounts.
Scott has also worked client side with Amex. His financial credentials will support existing clients, and extensive B2B experience help drive our continued growth in this area, our B2B client list includes Direct Line for Business and SEAT Fleet.
Scott will work with Chris Dickens, our Head of Strategy, to deliver strategic planning across all of our clients, supporting their value creation proposition to clients and their customers.
Managing Director Andy Snuggs said:
“In this tough climate you need to invest in order to grow. We’re working with our clients differently to create value for them and their customers, and great strategic planning is at the core of this. Scott’s CV speaks for itself and with his finance and B2B experience he’ll fit right in at Geronimo.”
Scott added:
“Geronimo impressed me as an agency that seeks to genuinely understand the big picture before designing the creative response. Working in this way allows them to add real value and make a big difference to clients and consumers alike.”
Eaon wins Think Tank post of the month for January
Geronimo’s Head of Digital, Eaon, is this months Think Tank post of the month winner.
Think Tank is a regular feature on Only Dead Fish, the blog authored by Neil Perkin, the Director of Marketing & Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites.
Eaon’s article on Interdependence was originally published on his own blog Never Get Out of The Boat.
Geronimo wins GlaxoSmithKline work
Press Release
Geronimo wins GlaxoSmithKline work
Following a pitch, the Consumer Healthcare business of pharmaceutical giant GlaxoSmithKline has appointed integrated marketing agency Geronimo to help establish Imigran Recovery, a unique over-the-counter migraine relief product, as an empathetic migraine expert.
Geronimo has created and launched a new website imigranrecovery.co.uk to encourage trial, loyalty and word of mouth amongst consumers, which will also act as a platform for an ongoing eCRM campaign. The site launched this week, and is full of useful information and tools for migraine sufferers, as well as being fully integrated with PR and POS activity.
Speaking about the appointment, Group Account Director at Geronimo, Sara Evans said:
“This is the latest in a long line of recent wins for Geronimo. Taking our place on the GlaxoSmithKline Consumer Healthcare roster is testament to our growing integrated digital capabilities and we look forward to developing our relationship with them further”.
Jacqui Szlachetko of GlaxoSmithKline Consumer Healthcare added:
“Geronimo understood our need to engage consumers with the Imigran Recovery brand, but also recognised the importance of ROI and accountability. Their knowledge and experience of the digital sphere and our target audience gives us confidence in achieving our objectives”.