Direct Line landlord insurance ad
Our new TV spot for Direct Line Landlord Insurance, featuring Sarah Beeny is on air from today.
Our research showed many ‘accidental landlords’ do not have the right cover – indeed, they don’t even know that specialist landlord insurance exists; they just keep their ‘normal’ home policy going.
Normal home insurance doesn’t cut the mustard because, quite simply, your insurance is invalid once you have tenants in the property.
So if you try and claim and you’re not properly covered, you could end up faffing around for weeks on end to get it sorted AND paying for it yourself. Not a lot of point in those premiums you’ve been paying eh?
There was a clear education job to be done: you really do need proper landlord cover and it really isn’t any more expensive than your home policy - and we selected TV as the most appropriate medium to communicate this wider message.
We chose Sarah Beeny as the spokesperson because she has the credibility to add weight to this important message.
no fun for swiftcover
Interested to read that the ASA have given the Metallic K.O. to Swiftcover’s ‘Get a life’ car insurance ads featuring godfather of punk, Iggy Pop.
Whoever The Idiot was that said Blah Blah Blah to the clause in the insurers policies that stated driver cover was NOT available to drivers in the entertainment business was certainly a Naughty Little Doggie.
Swift cover have now been forced to Search and Destroy all the ad material. The creative director responsible has been told ‘Your Pretty Face Is Going to Hell’.
On the upside, Swiftcover have subsequently implemented some New Values which now allow the insuring of musicians. The Stooges in the product development department can now Soldier on and no-one is going to Beat ‘Em Up.
You see what I did there? <= that’s plenty - Editor’s voice
Jan van Toorn - D&AD President’s Lectures series 2009
Jan van Toorn - D&AD President’s Lectures series 2009
Thursday 19th March, Mermaid Theatre, Puddle Dock, London EC4V 3DB
For this D&AD President’s Lecture, influential Dutch graphic designer Jan van Toorn reviewed his career, an overview spanning from the 1960s through to his current activities and ideas.
Jan van Toorn has been a graphic and exhibition designer since 1957.
The emotional charge of van Toorn’s designs stems from his interest in investigating visual meaning and the social role of graphic design rather than purely practical requirements. The slides shown included projects such as his posters and catalogues for the Van Abbemuseum in Eindhoven, and his long-running series of calendars for the printing firm Mart.Spruijt. All powerful demonstrations of graphic design with a message, used as a means of commentary and mass communication. His highly original, actively engaged and often controversial body of work poses a challenge to visual communication that is just as relevant today.
The tone of the talk was informal, and due to the nature of the work, academic rather than commercial. No soundbites here, but a measured and meandering stroll through the slides and graphic design practice in general. Expecting the usual punchy, pitch-like presentations associated with today’s designers, I have to admit to struggling with the pace and breadth of van Toorn’s discussion. Areas covered included the influence of the Dutch landscape, as well as the politics of social democratic traditions and the 1960s.
This was more about graphic design as visual communication than as a promotional tool. Jan van Toorn’s clients have largely been cultural - Stedelijk van Abbemuseum Eindhoven, the Dutch Ministries of Culture and Public works, Ptt - as well as printers & publishers. So he has been lucky enough - and/or created the space - to explore the deeper meanings of graphic design as a medium with a message.
The modern work (a recent book commission, which van Toorn spent a year working on) showed the development of his craft and thinking from the early slides. But perhaps the most interesting examples were his stamps for the Netherlands post office, which combined layers of meaning and history into these small sticky spaces. The designs fitted the brief, made me think, and I wanted to know more.
After the talk, there was a Q&A session, with some interesting questions, particularly about what it means to be a designer in the face of ‘the collapse of international capital’, and an explanation of how he got into design (’by accident’).
A few video clips from this thought-provoking and informative evening.
Jan van Toorn Q&A:
How did you get into design?:
http://vimeo.com/3775122
The relationship between form and technology:
http://vimeo.com/3775270
Advice for a student designer:
http://vimeo.com/3774839
Richard Gallon
Think Tank 2 in a row, as Sam scoops February post of the month
Two in a row for Geronimo as our digital strategist, Sam Ismail, is this months Think Tank post of the month winner.
Sam’s article Wrong Questions featured on his blog International Smoothie.
Think Tank is a regular feature on Only Dead Fish, the blog authored by Neil Perkin, the Director of Marketing & Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites.
Go Home Productions does Nike ‘Ignite’
The audio/mix for this new W&K Nike football spot was created by friend of Geronimo, Mark Vidler aka Go Home Productions.
The spot, featuring Arsenal v Man United, was first aired in Japan the other day during the Australia v Japan world cup qualifier.
Mark is a big Arsenal fan and has cleverly multi tracked himself chanting ‘we’ve got Cesc Fabregas’ into the crowd sections.