Geronimo wins ING Direct following competitive five way pitch
Following a five way pitch handled by AAR, integrated marketing agency Geronimo has been appointed by leading savings bank ING Direct to drive customer engagement.
Geronimo will be responsible for creating an on and offline communications strategy in order to increase funds flow, cross sell penetration and improve customer satisfaction with the aim of improving the customer journey and integrating communications with ING Direct’s successful ‘Feels Good’ campaign.
Geronimo will work across all media channels, specifically DM and digital and the first integrated campaign will launch early next year.
Speaking about the appointment, Managing Director at Geronimo, Andy Snuggs said:
“We’re delighted to be working with such a great brand as ING Direct. We’re looking forward to the challenges of 2009 and building a customer programme that continues to build the business and improve customer engagement.”
Jenny Cooper, Head of Customer Marketing at ING Direct added:
“Geronimo clearly demonstrated an understanding of our brand, customers and market. We needed an agency which leads with strategic thinking, experience and creativity and we are confident we’ve found the right partner to elevate our customer communications and redefine our campaign integration”.