if it’s good enough for No. 10…
Reuters hosted a speech on the economy by Gordon Brown this week and opened up the event to the new web with the help of two prominent uk social media types Documentally and Sizemore.
The event video was streamed live to the web using a mobile phone using qik while the the commentary ran alongside on other platforms, notably twitter.
In fact, to be fair, the twit-o-sphere was atweet with anticipation most of the weekend as rumours of a major coup for social media-dom on the Monday to follow began to circulate.
Reuters have summarised the event over here.
I’ll just add that if the government - of all people! - is opening up to social media, and has the confidence - especially in these tough times - to relinquish ‘control’ of its brand to its ‘customers’ and embrace ‘new’ media, that should be inspiration to all of us to take up the challenge of experimentation.
Eaon Pritchard, Head of Digital
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