Direct Line appoints Geronimo
After a 3-way pitch against Craik Jones Watson Mitchell Voelkel, Archibald Ingall Strelton and Carlson Marketing, Direct Line awarded us their £6m direct marketing account to Geronimo.
We’ll be working with M&C Saatchi and MediaCom to further develop the insurer’s “A Good Deal Better” concept, which we helped develop and launch at the start of this year.
Direct Line is the UK’s largest private motor insurer and was the first telephone-based insurance firm to be launched in the UK.